Archive for June, 2010

The Business Wealth Club Newbury Launch: A great day for Automated Marketing

Posted on: June 30th, 2010 by Marc P Summers No Comments

Today, as one of the main sponsors of Business Wealth Club, Automated Marketing team have attended the Business Wealth Club Newbury Launch Event.

Because the event started at 7am,  we had to leave the night before to make sure that we have plenty of time in the morning to prepare for the event. We are based in Cheshunt so the single journey by car required roughly 2 hours to arrive there.

(Newbury Manor Hotel, the venue of the event)

We had our stands and promotional materials at the entrance. This is one example of how we always succeed to stage a dramatic entrance in the business world.  Hopefully it worked!

At 7am, the participants started to come and we had 1 hour of networking. Sleepiness and anticipation were all gone by then, as we were totally engaged in our conversations with the participants.

At 8am, everyone was escorted into a big hall. We sat at the tables and had breakfast together. We then had a group discussion on who had the best business card at the table. Unfortunately we did not win. But it was a great ice-breaker to learn about the people who shared the table.

Then our CEO, Marc P Summers , performed a wonderful 10 minutes presentation on the theme of “Follow-up Failures.”


In a nutshell, he discussed how entrepreneurs do no realize missing out so much by not following up the leads properly and how we can solve this problem by implementing a system in place.

After Marc’s presentation, it was time for 40-seconds elevator pitch by every participant.  It was a scary experience for a new team member Hide who just started working for Automated Marketing a week ago but he managed to tell the participants that we are the CRM expert and that we are giving out free demonstration of how to use Infusionsoft!

We then had a presentation about how to successfully outsource admin work by Ms Julie Farmer, who is a director of MyPA Business, the another main sponsor for this event.

After that, we had a presentation about the Business Wealth Club by Mr Dave Griffin, who is the Mentor of the Business Wealth Club Newbury.

When his presentation was over, it was already 10am. After a short break, we had a workshop by the founder of the Business Wealth Club, Mr Paul Avins.

He is a world’s famous business coach and in the last 7 years, he has successfully generated more than £100 million in sales and profits for the businesses that he coaches. During the workshop, he taught us the all marketing/personal strategies that he implemented to increase the sales of his clients. Here are some memorable quotes:

“You have to learn if you want to earn. Invest 10% of your income for your learning. “

“You only get paid if you have DONE it.”

“Clarity is POWER.”

“Try to have at least 10 marketing strategies to generate leads.”

“Money loves speed.”

(From left to right: Marc P Summers, Mr Paul Avins, Mr Dave Griffin)

It was a great privilege to attend this event because we were able to speak with great entrepreneurs who are just passionate about learning and sharing their experiences.  It was truly a great experience for Automated Marketing team.

Everyone is doing it: Industry leaders discuss CRM

Posted on: June 29th, 2010 by Marc P Summers No Comments

I found a very interesting article regarding CRM on Now Media Age website (www.nma.co.uk).

In the article, several business leaders talk about how CRM is affecting their businesses.

Even if this article is a year old, it gives a great insight about CRM. If you want to read the article in full, please click on the picture below.

Trivia: More than 30 million emails were sent last week through Infusionsoft

Posted on: June 29th, 2010 by Marc P Summers No Comments

One of the tweets from Infusionsoft stated that last week, 32,674,343 emails were sent by Infusionsoft users with a 99.17% avereage of deliverability.

That is 4,667,763 emails a day.

Email is one of the cheapest ways to market your business. And Infusionsoft is helping many business owners to use email effectively.

38 ways to double your sales using Infusionsoft!

Posted on: June 29th, 2010 by Marc P Summers No Comments

There are so many ways Infusionsoft can do to increase the productivity of your business.

In fact, according to the Infusionsoft team, there are 38 ways to double your sales!

Please click on the picture below to find out why Infusionsoft stands out from the rest of the CRM systems!

Happy reading, everyone!

Infusionsoft Testimonial Videos Part 2: Dentist Profits

Posted on: June 28th, 2010 by Marc P Summers No Comments

In this second part of Infusionsoft Testimonial Videos Series, Ms Darcy Juarez from DentistProfits.com talks about how using Infusionsoft helped her business to grow rapidly.

The number of staff working in her company doubled after implementing the Infusionsoft. She received 600 leads (!) from one email blast campaign, thought she said she had to manually enter the data because at that time the database was not properly in place!

Infusionsoft Testimonial Videos Part 1: TheRestaurantExpert.com

Posted on: June 25th, 2010 by Marc P Summers No Comments

The owner of TheRestaurantExpert.Com, Mr David Scott Peters, thinks that deciding to use Infusionsoft was the best decision he has ever made for his business!

Here are some other quotations from this video:

“…because everything gets tied together…and I am only using 10% of what is capable of doing. And it has made a huge difference. If you are even thinking about being in the information marketing business, or you want to be able to communicate with your customers, CRM from Infusionsoft is a must…”

“…while I have only been able to use about 10% of what the system does, now I have literally how to step by step guide that I need to literally double my sales…because if I am only using 10% and if I use at least another 25% of its capabilities, I can do nothing but increase my sales…”

Generating leads: marrying Infusionsoft and SMS

Posted on: June 24th, 2010 by Marc P Summers 2 Comments

Using Infusionsoft and SMS together can be a really powerful tool to generate leads.

To illustrate this point, Mr Tyler Garns, the VP of Marketing from Infusionsoft, tells a wonderful example of how he managed to capture leads using SMS and Infusionsoft in his article on the official Infusionsoft blog .

To summarise the story, he was doing a presentation about Infusionsoft in front of about 50 people during a conference in New York. At the end of the presentation, he managed to capture the contact details of 48 people, using SMS and Infusionsoft.

At the end of his presentation, he told that he is giving away books for free and in order to receive the books, all they had to do was text the word “chaos” (because the title of the free book was called Conquer the Chaos), followed by their email address.

These people who sent the text were then automatically tagged in Infusionsoft system, received an email, immediate text response, and they were started on a follow-up sequence.

Very clever, isn’t it? In the situation like conferences, SMS works better than emails because people many not have laptop or smartphone with them.

Mr Garns goes on to say: “Once people are in your Infusionsoft CRM, you can send broadcast texts from Infusionsoft or even use text messages as part of follow-up sequence. It’s great for appointment and event reminders and just about anything else that could be accomplished with a text message.”

“This example is among many that shows how you can take Email Marketing 2.0 to the next level in your business. It’s not just emails … it’s not just texting … it’s leveraging both platforms to accomplish the need to send the right message at the right time to the right people. When you think of Infusionsoft, think of it as the engine to your marketing machine – it can really do anything.”

In the US, there is a service called InfusionSMS. You can see the demonstration video here.

Unfortunately, this service is  unavailable in the UK. However, we have been developing the system to integrate SMS to Infusionsoft for the UK users.

If you want to know more about what you can do using Infusionsoft and SMS together, plesase CONTACT US!

Making your emails look great: Infusionsoft’s new Email Builder does the job for you!

Posted on: June 23rd, 2010 by Marc P Summers No Comments

There are so many things Infusionsoft can do for your business. Making your emails look great with different styles and colours with just a couple of clicks sounds too good, but it is exactly what Infusionsoft is capable of doing!

Infusionsoft now has a new feature called the Email Builder (BETA) and has a short demonstration video on how to do that on Youtube.

Why don’t you start exciting your clients and prospect by sending them beautiful emails today?

Is Infusionsoft a gift from God? Well, E-Myth author Michael Gerber thinks so!

Posted on: June 22nd, 2010 by Marc P Summers No Comments

Mr Michael Gerber, the author of the celebrated book “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”, which has been sold over 3,000,000 copies in 16 languages since its first publication, endorses Infusionsoft in this video!

In fact, Mr Michael Gerber has been a public spokesman for Infusionsoft since 2007. What is so special about Infusionsoft that made him decide that it is the No. 1 CRM for SME?

Here is what he told Mr Don Panek, an editor from CRMDirectory.Com. To read the full story, click here:

“It is the work of the entrepreneur to lead the enterprise. It is the dreamer in us, who sees a vision different from the present and is the catalyst for change. The entrepreneur lives in the future, never in the past and rarely in the present.”

“An entrepreneur would address a $3,000 production shortfall not merely by solving the problem, but by implementing new systems, skills, technologies, and goals to minimize shortfalls and achieve even higher production levels in the future.”

“It is precisely those qualities, inherent in Infusion Software that inspired me to step into the role of spokesman for Infusion Software.”

If Infusionsoft can captivate the mind of one of the greatest small business gurus, it can also captivate your minds too!


Conquer the Chaos: The book by the co-founders of Infusionsoft

Posted on: June 21st, 2010 by Marc P Summers No Comments

Today, we would like to tell you about this wonderful book which surely will inspire every SME owner worldwide. The book is called “Conquer the Chaos: A Story Before and During Infusionsoft”, with a great subtitle “How to Grow a Small Successful Business without Going Crazy”.

(Click here for more information about this amazing book)

This book is written by the co-founders of Infusionsoft, Clate Mask and Scott Martineau. This book not only gives an honest account of how these two American entrepreneurs have started and grown their company, but also has lots of advice for entrepreneurs to succeed in their businesses.

There is a special website for this book, where you can read a special chapter for free. You can also read two chapters from the book here!

We really reccomend this very insightful book. It is a great read. Happy reading, everyone!