That’s right, Infusionsoft has officially announced that they will be holding a very special one-day training for UK Infusionsoft users! For those of you who have attended Infusioncon, you know that the trainings are second to none and connecting with a large group of Infusionsoft users is absolutely some of the BEST ways to spend your time. The exchange of ideas and learning how to take your Infusionsoft skills to the next level is something that we can ALL benefit from!

Whether you are new to Infusionsoft and just getting your feet wet, this will be an event you don’t want to miss. If you provide products or services that offer value to other Infusionsoft users, this would be a great place to get your name out there. On the other hand, if you are looking for products, services to maximise your Infusionsoft experience, you’re already at the right place! That’s right, just take a look at some of our incredible products, services and API work. Just click on our products page to find out more now.

Date & Time:

October 28, 2011
9:00 AM – 4:30 PM

LocationPark Inn Hotel Heathrow, London
Bath Road – Heathrow Middlesex UB7 ODU – Great Britain

Website for more info:
http://www.infusionsoft.com/customertour/cities#london

That’s all for today, all the best to you and your businesses!

Sometimes, and as is often the case, the basics are some of the most critical aspects of your business. Many of you have Facebook pages for your business. As many of you already know, Facebook launched vanity URLs for personal profiles as well – so rather than a string of numbers you were allowed your name – for example http://facebook.com/marcpsummers

They said at the same time you could have a vanity URL for your ‘pages’ too as long as you had over a 1,000 fans. This upper limit has now been reduce to just 25 fans! Take a look at http://www.facebook.com/pages/Marc-P-Summers-SEO-Trainer/41535111016 and see how easy it is to become a fan – or even create your own ‘page’ for your business – this will become another arm in your social and business networking strategy.

So instead of having http://www.facebook.com/pages/Marc-P-Summers-SEO-Trainer/41535111016 you can have http://www.facebook.com/seotrainer

I would love you to become a fan of my SEO Trainer facebook page

This is a fantastic way for Google to pick up your info association so you can be top ranked in your industry!

Imagine if your business was the first thing to come to mind when your ideal customers are looking for a product, service or idea your company offers. How does this happen? Branding – plain and simple. When most of us want to look up some information on the internet, we don’t say ‘search the web’; instead, we use the brand most associated with doing that action and say, ‘just Bing it’. Wait, no, that’s not right, no one uses Bing. Of course, ‘just Google it’ is the most common phrase because Google is the most widely used and has the most ‘Top of Mind’ effect, also known as ‘Brand Eminence’.

Today, we’re going to take a quick look at some great things to keep in mind as your brand is being crafted (hint: it’s ALWAYS being crafted!).

1. Stand out and be unique in the marketplace! Know what sets you apart from competitors and capitalize on those differences. For example, Automated Marketing is essentially a web development company. However, we specialise in the area of Infusionsoft consultancy, email marketing automation and API integration with Infusionsoft. For those of you in the Infusionsoft CRM world, you know that there are a number of other companies out there who offer similar services. What what makes us unique in that particular niche? Well, we’re UK-based, have a fantastic track record of testimonials, offer unique Infusionsoft services and have over 18 years of internet consultancy experience. These additional factors make us the clear winner when looking for Infusionsoft-related services, and experience in peripheral fields of internet consultancy. As you examine your businesses ask yourself, “What is my USP – Unique Selling Point?”

2. Be Exciting! If you’ve ever seen Automated Marketing exhibitions, you know that everyone knows who we are and wants to know what we’re about. All of our booths have multiple eye-catching visuals – whether it be balloons, videos, or unique stands that look like street corners. We make things exciting and memorable for the attendees because we know the next time we see them they have a reference to us of, “Yes, you were the large booth with all the balloons and toolboxes.

3. Be interesting! Offer products that are fun, interesting and most of all add MASSIVE value to the users. As a business to business service provider, we are constantly looking for new ways to add value to our clients and expanding our product line. For example, we’ve recently launched our Event Buddy system, an IMAP tool and our ZenCart Infusionsoft integration tool. Event Buddy is making waves in the training and seminar industry and our ZenCart tool is a hit.

There is enough out there on branding to go on for days but if you just FOCUS on these three things, you will begin to see HUGE results in your businesses.

Thanks for reading and be sure to share and tell your friends!

Just posting a quick reminder to all you businesses that have membership sites with WordPress. This WordPress plugin will allow you to add members by tagging them which depicts what level (posts and pages) they have access to.

Easy to install, easy to set up – simply create an order form and and an action set to tag them.

Take a look at this WordPress PlugIn for InfusionSoft

Need any help setting it up or configuring WordPress then please feel free to get in touch.

I was recently on holiday in Spain near Cadiz and we went to a local market where I saw an item I can never walk past – Crystalised Fruit. I used my fluent Spanish (pointing and gesturing at what I wanted showing the portion size with my hands!) and ordered some pineapple and kiwi. While weighing my goods, he passed me some crystalised cranberries (something I had never tried before) to taste. Soon I was hooked and immediately ordered some of that too.

This small period of time, in an unexpected place, reminded me that upselling is so important – it will ensure money is not left on the table when making a deal. An upsell is an opportunity to add more value to your customer’s life. I didn’t know crystalised cranberries existed before he offered me the upsell and within just a few minutes I was HAPPILY purchasing more of the delicious fruit. If you know that your product or service will add value and benefit to the people who are ALREADY buying from you, then consider it an obligation to provide maximum value to your clients and at least OFFER it. The more value they receive from you, the happier they are and more likely they are to become repeat customers who refer business to you!

If a market stall holder selling fruit can do this successfully, then top Internet Marketers like you should be able to put this into action in your business. What products of yours are complementary to one another? I use the InfusionSoft system for all my sales and marketing – and using the API I have written, some great 1-click up-sell order forms for InfusionSoft which work very well for this situation.

Have a think – where will upselling work in your business; online and offline.

Thanks for reading and if you found this of value, please be sure to share and let your friends know!