If you had to survive all by yourself on a deserted island, what would you rather have, a Swiss Army Knife or a Bread Knife?
I found this picture below and really Infusionsoft can be likened to a Swiss Army Knife. It is the most powerful CRM system and it is a very good one, too. Like Victorinox of CRM.
Every entrepreneur has to survive out there by managing the clients’ records, sales/marketing efforts, tasks/appointments, invoices, and so on. Why do you carry different knives for each task, when you can have a tool which comes with every knife?