Did you know that Google does not invest money at all in advertising?
The co-founder of Google, Sergey Brin, stated that:
“Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.”
Google is in fact automating their marketing efforts. Using the word-of-mouth is one of the highly effective marketing strategies.
Do you have a system in place that allows you to gather the testimonials of your clients? Is your CRM system allowing you to gain feedback from your clients?
We google-logoed our company name. We do not want to copy everything Google does but surely there are many things we can learn from them!
Have a good evening!