Marketingblast! 3 Minutes Marketing Techniques PART 4: Google’s Automated Marketing Strategy

Did you know that Google does not invest money at all in advertising?

The co-founder of Google, Sergey Brin, stated that:

“Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.”

Google is in fact automating their marketing efforts.  Using the word-of-mouth is one of the highly effective marketing strategies.

Do you have a system in place that allows you to gather the testimonials of your clients? Is your CRM system allowing you to gain feedback from your clients?

We google-logoed our company name. We do not want to copy everything Google does :-) but surely there are many things we can learn from them!

Have a good evening!

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